INDIGO Design Philosophy
INDIGO - Design with a story and warming your heart with user friendly and comfortable products
INDIGO, the sixth colour on a rainbow and supports the rainbow at the lowest place. Indigo makes warm and comfortable goods to bring about familiarity just like an old friend. With this guiding principle, Indigo designs products with a story and a heart. Indigo design is categorized into two broad areas, Indigo Story and Indigo Mate.
Indigo Story builds on photos of cities all over the world and characterised illustration from classical stories as basis of design inspiration. Indigo Mate is the brand of trendily designed products with its own simple colours, which embodies products with creative ideas and multi-functional travel items.